Grassroots Branding: Spreading the word about your EAGALA Model  Barn

What's  your story? What do you do? Who else knows it? Your "brand" is what your greater community believes about what you do. How other people describe what you do shapes opinion and defines your brand.  Are you helping them describe you accurately? Is your message both authentic and  inviting?

Build a strong  and sustainable grassroots movement in  your community through education, connection and networking. Learn how telling your story can create lasting experiences and develop ambassadors for your  program. Create client interest, referrals, community support and P.R. opportunities.

Hear examples  from both a not-for profit and a for-profit EAGALA model barn and learn what inspired  each of their community outreach programs. Learn what worked, what didn't, and  discover the dramatic impact these programs have had on their herds, businesses,  volunteers, clients and community.

Engage in a  practical, hands-on workshop, brainstorming your own brand strategy.  Explore and evaluate specific ideas or programs that will help you educate,  connect and network while expressing your brand authentically and naturally.